[MIND/WORK] David Ogilvy’s Timeless Principles of Creative Management

“The best way to “install a generator” in a man is to give him the greatest possible responsibility.”

This is one reason to start your own business, if you feel siloed or under-challenged by work where you are. It will be the greatest challenge of all to plunge off a cliff and build wings on the way down.

Be so good at what you do that you get those difficult assignments with great responsibility, to begin with.



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